| According to this survey of UK consumers in 2011 there are high levels of false or incorrect information provided online by individuals. This costs businesses an average of £1 million a year in data clean up costs. Country | United Kingdom |
| Provided personal details that were deliberately wrong ? Yes % | 63 |
| Provided personal details that were deliberately wrong ? No % | 17 |
| Provided personal details that were deliberately wrong ? No answer | 20 |
| Why did you provided wrong details ? I always do % | 14 |
| Why did you provided wrong details ? Unnecessary info % | 56 |
| Why did you provided wrong details ? Invasive request % | 25 |
| Why did you provided wrong details ? Felt like it % | 5 |
| Source | Polygam 2011 |