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27 September 2011

Consumers giving wrong online information UK 2011

According to this survey of UK consumers in 2011 there are high levels of false or incorrect information provided online by individuals. This costs businesses an average of £1 million a year in data clean up costs.
 
Country




United Kingdom
Provided personal details that were deliberately wrong ? Yes % 63
Provided personal details that were deliberately wrong ? No % 17
Provided personal details that were deliberately wrong ? No answer 20
Why did you provided wrong details ? I always do % 14
Why did you provided wrong details ? Unnecessary info % 56
Why did you provided wrong details ? Invasive request % 25
Why did you provided wrong details ? Felt like it % 5
Source Polygam 2011