Consumers in Mumbai ranked number one among top five cities, with almost 65 per cent of Mumbaikars saying they prefer shopping online and citied rising fuel prices as one of the primary reasons they do not want to loiter around malls, traditional shopping hubs. (Indian Internet association 2011)
In the US as petrol approached $4 a gallon e-commerce growth rates accelerated to 19% year on year. (US Govt figures 2011)
