1. A claim suggesting that a product is 'green' based on a narrow set of attributes without attention to other important environmental issues.
2. An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification.
3. A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer.
4. A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists.
5. An environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products.
6. A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole.
7. Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.
