There are a number of key reasons why consumers use cross border retail:
- 1. Price differentials caused by Currency, taxation and other influences
- 2. Goods unavailable in the domestic market
- 3. Experimentation due to retailer visibility in the market
- 4. Brand reputation of non-domestic brands
- 5. Service reputation of non-domestic brands (Can take orders / provide goods)
- 6. Word of mouth, online references , friend or relative recommendations
- 7. Market making by media events and sponsorship (Olympics etc)
- 8. Early release of high status goods
- 9. Access to latest technological goods
- 10. Time limited market offers by non-domestic retailers via 3rd parties
- 11. Promotions, search and adventurous shopping
- 12. Access to hard copy media and entertainment
- 13. Culturally related goods and services
- 14. Personal preference for goods and services
- 15. Time (Holiday, birthday, religious) related specialty goods
- 16. Quality perception of non-domestic goods
- 17. Retail format, support and language
- 18. Presence of non-domestic brands in domestic market (cross border fulfillment)
- 19. Direct from manufacturer fulfillment (Invisible to consumer but retailer critical)
- 20. Government and regional export promotions
