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6 July 2011

European E-commerce growth

Europe's e-retailers as a group grew 12.5% last year, despite the recession.

Europe e-commerce market last year generated $182 billion in sales more than the American market, which last year had sales of $165 billion according to The Internet Retailer Top 300 Europe report


12% of e-retailing sales in Europe were generated by American-owned businesses generally by using subsidiary operations. However European e-retailers do very little business in the U.S. market.

The U.K. e-commerce market grew 23% last year about twice as fast as the European growth overall.

Amazon.com is Europe's largest e-retailer. Its online sales in Europe grew 35% last year to $12.6 billion.

American e-commerce solution providers are the world leaders.  Solution providers in Europe need to know potential customers in their local markets to build a bigger local and regional user base from which to expand globally.

http://images.internetretailer.com/IR/2011-Top-300-Europe.html