In the "Sins of Green washing report 2009” issued in the US the challenges that policy makers and individuals face in giving credence or trust to business efficiency and the environment claims.
The report measured 8544 claims, made by 3872 products in a number of countries, against 7 criteria.Less than 1% of the product claims on efficiency and the environment proved to be true against the 7 criteria used to judge their truthfulness.
98% of product fail on one or more of the criteria.
