A series of new initiatives introduced by the Behavioural Insights Team and UK Department for Business in partnership with businesses, charities and consumer bodies. These include:

- A radical new programme of work – ‘mydata’ – which will enable consumers to access, control and use data currently held about them by businesses;
- A range of new ways of ensuring that consumers are given richer, more relevant information about the goods and services they buy (including clearer information on Credit Card Statements);
- A drive to encourage collective purchasing and collaborative consumption, which enable people to come together to buy or use goods;
- The development of a self-regulatory quality mark for web and comparison sites, and the publication by Government of complaints and performance data held about businesses
