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5 October 2011

Trust in a brand impact on reading terms and conditions EU 2011

This EU research from 2011 shows that the trust a consumer has in the online site / brand has a major impact on whether they read terms and conditions that are presented to them.


Country
Trusted the web site no need to read T+C % 2011
Source Eurobarometer 342 special 2011
Austria
31

Belgium
47

Bulgaria
20

Cyprus
39

Czech republic
41

Germany
69

Denmark
53

Estinia
44

Greece
61

Spain
48

EU
42

Finland
18

France
37

Hungary
61

Ireland
35

Iceland
23

Italy
35

Lithuania
36

Luxembourg
53

Latvia
38

Malta
58

Netherlands
64

Norway
25

Poland
32

Portugal
12

Romania
33

Sweden
59

Slovenia
35

Slovakia
63

United Kingdom
42